Courses

In this comprehensive course, I lay out everything you need know in an easy to follow, step-by-step process to make your dream of launching a beauty brand a reality!

The best part? Not only is this course packed with life-saving beauty business information, it also includes a once a week LIVE group call with me to discuss all your questions and concerns.

Here’s just a glimpse of what you’ll learn in this course:

• How to discover your unique product idea even if you have no clue where to start

• How to effectively identify and easily connect with your ideal customer

• How to find and leverage competitive intelligence to elevate your brand

• How to discover your brand’s personality and find designers to bring it to life

• How to create a strong brand promise that resonates with your customers

• How to powerfully name your brand

• What you need to know about the costs of product development and manufacturing before you start

• How to create beautiful products on a very tight budget

• How to nail your product look and feel

• How to design a superior product prototype

• What you need to know about cosmetic brand regulatory and legal requirements

• How to determine which cosmetic manufacturing option is right for you

• How to vet and select a formulator and manufacturer

• What you need to know about the production process, standard timelines and deliverables

• What to expect from your product manufacturer (and what they expect from you!)

• Psychological pricing strategies to maximize your profit

• How to determine your profit margin

Intrigued? That’s just the beginning… there is so much more to this course! Don’t struggle with this information. I have it all laid out for you.